lol, nah. you guys needed a half-assed, one-hour movie to be "canon".
you needed neji to pointlessly die in order for NH to be a thing.
you needed Naruto to constantly be guilt-tripped and genjutsud into "loving" hinata.
you needed hanabi to get hurt for NH to be "canon".
you needed Naruto be stupider then he was to get nh to be "canon".
all, so princess hinata doesn't have to lift a finger to get what she wants.
nh became "canon" because of money and popularity, that's it.